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Dynamic Channels, for Flexible Group Connections

In a series of posts I'm walking through the options ZelloWork gives you for group communications. Radios, of course, provide shared frequencies that groups can talk on. But ZelloWork is an app that extends the traditional radio channel concept. 

 As a reminder, ZelloWork's channel types are designed to accommodate different

  • work rules
  • group dynamics
  • safety and quality-of-work considerations

Last time I talked about Team Channels, which are ideal for groups that have static membership and frequent internal communications. This time the focus is on Dynamic Channels.

Dynamic Channels for fluid connections

Dynamic Channels resemble 2-way radio channels in the way they are used. Any member of a Dynamic Channel can connect to it or disconnect from it as easily as changing frequencies on a radio. This makes it easy for, say, a hotel housekeeper to momentarily connect into the hotel's engineering channel to report a leaking water pipe and then disconnect.

Dynamic Channels are ideal situations where outreach, but not ongoing communication, is a requirement. By default, 

Dynamic Channel members can initiate and participate in group conversations that involve some or all of the channel members

Dynamic Channel members do not see other members of that channel in their Contacts, which means these channels do not support one-to-one communications

 Dynamic Channel members can connect to and disconnect from the channel anytime they want 

A Dynamic Channel example

Dynamic Channels are popular among ZelloWork's retail clients. Out-of-the-box Dynamic Channels work for them when

Teams within the store must be able to interact as a group in ZelloWork in response to or in anticipation of customer or other store issues {Dynamic Channels support one-to-many conversations)

Sales associates must be able to reach anyone in the store or warehouse in the course of serving a customer {ZelloWork users can connect at will to Dynamic Channels they belong to) 

Sales associates must be shielded from store voice traffic that isn't intended for them (When Dynamic Channel members disconnect from the channel they no longer hear voice traffic from that channel). 

With these as requirements, it's customary for all employees to be assigned to all of the store's Dynamic Channel, which gives them the ability to get in and out of group conversations as they need to. 

Next time I'll talk about Hidden Channels.

Is ZelloWork's approach to channels useful? Is it easily understood? Do you have any groups that would benefit from Dynamic Team Channels? Is there something about that channel type that wouldn't work for you? Any questions? Drop me a line below... 

Topics: Hospitality, Customer Experience, ZelloWork Features, Channels, Using ZelloWork

Written by Don Roedner

Vice President of Marketing, Zello

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